Jeep Teases New Ebike In ‘Groundhog Day’ Super Bowl Ad

Full-suspension fat-tire electric, powered by QuietKat, coming in June.

Jeep Teases New Ebike
Jeep’s fat-tire ebike is due for release this June.Jeep

Automaker Jeep gave a sneak peek at its upcoming ebike in a Super Bowl ad where Bill Murray reprises his role from the film Groundhog Day. (Fans of the 1993 comedy will recognize actors Stephen Tobolowsky and Brian Doyle Murray also playing their parts again.)

The television spot features Murray making off with Punxsutawney Phil, the legendary groundhog celebrated every February 2 (the Super Bowl fell on Groundhog Day this year) in the Pennsylvania town, to go on adventures in a Jeep Gladiator. At one point in the commercial Murray rides off in the snow on the Jeep-branded fat-tire full-suspension ebike with Phil in a handlebar basket. A second ebike rests in the bed of the Gladiator.

Jeep Teases New Ebike
The ebike uses the Fire-Link four-bar suspension system and a RockShox rear shock.Jeep

Jeep stated that the ebike is “powered by QuietKat,” known for its hunting and outdoor exploration fat-tire ebikes. It has a 750W mid-drive motor, 4.8-inch-wide tires, and the Fire-Link four-bar suspension system found on QuietKat’s current Fat Tire Ridgerunner model. The ebike has a range of 40 miles, Jeep said, and will be released this June.

Jeep did not immediately release any other details about the ebike, and from the few photos provided it’s difficult to discern any spec beyond a RockShox rear shock, an inverted suspension fork of unknown provenance, CST Roly Poly tires, and a battery integrated into the aluminum frame’s downtube. Pricing was not available.

Jeep Ebike
The Jeep branding appears on the ebike’s downtube. The suspension fork is an inverted design.Jeep

An automaker dabbling in the ebike and emobility space is nothing new, of course. In the past year alone, General Motors, Audi, SEAT, Skoda, Volkswagen, BMW, and other manufacturers have announced or released new electric bikes and scooters. Pedego makes the Ford Super Cruiser ebike for the US automaker, and RLE Bike recently announced it will make an ebike that can be charged from Tesla’s Cybertruck.

Check in for updates on the Jeep ebike at jeepe-bike.com.