Where To Buy An Ebike: Small Planet eBikes

Sustainability-minded retailer has locations in Colorado and Texas.

Small Planet eBikes, Longmont, Colorado
Small Planet eBikes, Longmont, Colorado.Small Planet eBikes

After a career in construction, Tom Wilson wanted to do something for the planet. So to promote sustainability, he opened Small Planet eBikes in 2009 in downtown Longmont, Colorado, just outside Boulder.

“I started out to encourage people to get out of their cars,” he said. “Most people go into this business because they’re big cyclists. I went into it for sustainability and getting people to use bikes instead of cars. The focus is bikes as transportation for us, although that has evolved.”

Commuter ebikes are Small Planet’s bread and butter.
Commuter ebikes are Small Planet’s bread and butter.Small Planet eBikes

Commuter ebikes remain the core of Wilson’s business, which the Dallas native expanded to a second location in San Antonio two and a half years ago, but in Colorado in particular he’s also doing a tidy business in electric cargo and mountain bikes as they become more popular.

Cargo ebike sales have come on strong at the Colorado location.
Cargo ebike sales have come on strong at the Colorado location.Small Planet eBikes

Small Planet eBikes carries high-end ebikes from brands including Bulls, Stromer, Benno, and Yuba. But customers are more price-conscious these days with the influx of consumer-direct ebike brands and sales via Amazon, Wilson said. That’s why he’s also stocking lower-cost ebikes from brands like Aventon and Motiv.

“Selling price has gone down a lot. For a while we were selling $4,000 and $5,000 bikes with Stromer and Bulls. But now most people are wanting to spend under $2,000 if they can,” he said.

Accessories like stylish Basil bags are popular sellers at the shop.
Accessories like stylish Basil bags are popular sellers at the shop.Small Planet eBikes

Commuter accessories like high-security locks from Abus and Kryptonite, panniers, bags (Basil and Topeak are popular choices), fenders, and lights are big sellers at his two locations. “With Aventon, the bikes come in pretty basic, so we do a lot of add-ons for those,” Wilson said.

And a strong service business helps keep the doors open at Small Planet.

“It’s a significant part of our business—probably one of the reasons we’re one of the oldest ebike dealers around here,” Wilson said from his Longmont location. “A lot of people are needing battery rebuilds; that’s becoming a big thing. We have some really talented technicians, so we do a lot of service.”

Those techs get extensive training from suppliers including Bosch and Shimano, as well as from the grassroots Professional Bicycle Mechanics Association.

Owner Tom Wilson calls this Small Planet’s Mobile Denver Showroom. It’s often used for deliveries and service pickup and drop-off.
Owner Tom Wilson calls this Small Planet’s Mobile Denver Showroom. It’s often used for deliveries and service pickup and drop-off.Small Planet eBikes

Small Planet also offers an ebike fleet program for local companies and organizations, working with clients including large apartment complexes, the City of Boulder, and other municipalities. Wilson is also in talks with a national sandwich chain about supplying delivery ebikes for use in Boulder and surrounding cities.

For more information, visit smallplanetebikes.com.