Giant To Display Ebikes At International Motorcycle Show

Bike brand looks to connect with powersports consumers, dealers.

Giant Bicycles USA
Giant will hold a raffle for a Stance E+ eMTB during the show.Giant Bicycles USA

For the first time, Giant Bicycles USA will display ebikes from its Giant, Liv, and Momentum brands at the International Motorcycle Show in Long Beach, California, this week. The company will also offer ebike demos during the November 22–24 show.

“Last year’s Long Beach show attracted nearly 50,000 powersports enthusiasts who are predisposed to anything on two wheels. Since they’re now seeing Giant ebikes in an ever-growing number of powersports retailers across the country, it makes sense to give them a peek at the latest from the industry leader in Hybrid Cycling Technology,” Giant stated in a release.

The company will also hold a raffle for a free Giant Stance E+ full-suspension electric mountain bike during the show. Show attendees just need to register with their name and email, and a winner will be chosen at random after the show closes.

Giant will bring several of its ebike ambassadors to the show for autograph signings and product giveaways, including four-time 500cc Grand Prix world champion Eddie Lawson, women’s pro action sports athletes Tarah Gieger and Jolene Van Vugt, and _Nitro Circus_ stars Ethen Roberts and Dusty Wygle.