Blix has shifted its sales to an exclusively consumer-direct model, partnering with select existing Blix dealers to make them showrooms where customers can test-ride an ebike before buying directly online. Hotels, touring companies, and bike rental providers will also serve as showrooms.
The California brand said the change has allowed it to reduce prices by a range of $100–$400 on its ebikes.
“We’re excited for this change as it allows us to continue working with the strong network of local shops we have built over the years. Meanwhile, selling online puts us in direct contact with every new Blix owner throughout the customer journey, which is key for continuing to improve the Blix experience, community building, and our user-focused approach to product development,” says Pontus Malmberg, Blix founder and CEO.
New pricing is available immediately:
The Sol cruiser model is now $1,499 (previously $1,699)
The Aveny commuter model, $1,599 (previously $1,899)
The Vika+ folding model, $1,599 (previously $1,699)