If you're not familiar with Buell, he's the eternal optimist who hitched his wagon to the Harley-Davidson mothership back in 1994, ostensibly to build sportbikes, under some very challenging conditions. He broke off later to start EBR, which also didn't quite pan out. But Buell has transferred his two-wheel know-how to his new passion project, and the Fluid is a big deal. For one, it shows that Fuell is capable of producing a viable, scalable product, which is no mean feat for many startups, and two, for the fact the Fluid is actually a very cool modular design that holds the self-proclaimed title of "longest range urban ebike available." Erik Buell may not have beat his former employer to the electric motorcycle space—the LiveWire went, uh, "live" recently—but he's definitely smoked them in the e-bicycle arena with the Fluid. H-D has rolled some more concept ebikes recently (including, rumor has it, a couple of kids' electric balance bikes), but the short of it is that Fuell has a pretty big jump on The Motor Company in that part of the electric mobility segment.