Consumer Electronics Show to Include New Emobility Area, Ebike Demos

Outdoor test track will bring electric bike and scooter brands together for the first time.

Adult man riding bike on Reno Test Track
The CES eMobility Test Track organizers have overseen the test track at the Interbike trade show for four years, including last year’s show in Reno, Nevada.Courtesy eMobility Test Track

The 2020 Consumer Electronics Show (CES) this January will include a dedicated emobility area with dozens of exhibitor booths and an 1,100-foot-long test track to demo ebikes, electric scooters and accessories. Ebike and emobility companies have exhibited at CES in the past, but this is the first time they’ll be housed together in their own neighborhood at the sprawling tech expo—the largest B2B trade show in North America.

The eMobility Test Track is being organized by ebike industry veterans Bill Sell and Ray Verhelst, who previously oversaw the touring US Electric Bike Expo Series of demo events.

Sell and Verheist told Cycle Volta that CES officials approached them about creating the eMobility Test Track after show-goers hurt themselves and others test-riding electric scooters in the expo aisles.

“CES wanted a solution and turned to us to create an emobility test track that would include bikes and scooters. Now it’s a 60,000-square-foot area,” Sell said.

CES Plan View Map
Floor plan for the eMobility Test Track.Courtesy eMobility Test Track

That 60,000 square feet of space will be outside the Las Vegas Convention Center’s South Hall, adjacent to the show’s autonomous vehicle testing area. The eMobility Test Track will include two hills for show attendees to compare the power of electric assist among different ebikes and other emobility products: a road hill with a 16-degree grade and an 84-foot-long mountain bike section with 14-degree pitches and trees around it for a trail-like environment. Helmets will be available free for show-goers wishing to demo.

Sell and Verheist said it was too early to announce exhibitors, as CES is processing all the exhibitor applications, but that they hope to have an initial exhibitor list available in October, about 90 days before the January 7-10 show opens.

Verheist said the eMobility Test Track will potentially offer exhibiting brands huge exposure to the public and the media over the show’s four days. “If we get one-half of 1 percent of CES attendees, that’s 9,000 people. In terms of media, there were 6,800 registered media at CES last year,” he said.