Consumer Electronics Show Cancels Emobility Test Track

Zone at show was to highlight ebikes, escooters, and other mobility tech.

CES 2019 CROWD OPENING
CES is North America’s largest trade show.Consumer Electronics Show

A dedicated electric mobility exhibition area and test track planned for January's Consumer Electronics Show has been canceled.

Bill Sell, an ebike industry veteran and co-organizer of the emobility area at CES, told Cycle Volta that although verbal commitments with a number of exhibitors were in place, the final program contract had not yet been provided by CES officials before the decision was made to cancel.

In an email, Caroline Finnell of the Consumer Technology Association, which produces CES, stated: “Emobility is an important product category and CTA looks forward to exploring this further at CES 2021. We expect to see examples of emobility solutions at CES 2020.”

Requests to CES to explain why the test track was canceled for 2020 were not immediately answered.

Covering 60,000 square feet outside the Las Vegas Convention Center, the Emobility Test Track was to include exhibitor booths, an 1,100-foot-long test track for show attendees to try out ebikes, electric scooters, and accessories, a presentation pavilion for education sessions, and a media center.

Ebike and emobility companies have long been part of CES, but this would have been the first time they were gathered together in a dedicated area of the sprawling show held at numerous venues throughout Las Vegas. Drawing some 180,000 attendees annually, CES is the largest trade show in North America.

The emobility initiative was being organized by Sell and Ray Verhelst. The duo previously ran the US Electric Bike Expo series of demo events held throughout the country, and also organized the ebike test track at the Interbike trade show from 2015 up to the bicycle expo’s final year in 2018.

Sell said he’s hopeful that the Emobility Test Track or a similar format for the electric mobility market will come to fruition for the 2021 edition of CES.